Huawei's sub brand Honor have just launched the "Honor 10". The Chinese tech company had already released the phone in China, but it will now be available across Europe and Asia.
The release comes almost a year after the "Honor 9", which received positive reviews from critics due to it's design and value for money.
In similar fashion to other recent phone releases, the camera is the main selling point of the Honor 10. Integrated with AI 2.0 technology, (which Huawei are clearly proud of, with "Beauty in AI" being the main sales slogan) the dual rear camera is a 16-megapixel sensor, paired with a 24-megapixel monochrome sensor. It can also record 4k videos at a rate of 30 frames per second.
The camera uses semantic image segmentation, allowing it to separate multiple objects in a single image and enhance every aspect of the scene for a professional effect. Huawei claim the camera can recognize over 500 scenarios, across 22 categories in real time.
The Honor 10 also includes a 24MP front camera, which many will regard as the main feature given that we are now in a world of the selfie obsessed. Similar to the iPhone X, the Honor 10 also supports 3D face recognition.
Aside from the camera, the phone runs on Huawei's EMUI 8.1, a processing system based on the latest Android 8.1 Oreo. It is visually very impressive, with a 5.84-inch full notch-like HD display, enclosed with a metal frame and glass back. It will be available in four colours, "Mirage Blue", "Mirage Purple", "Magic Night Black" and "Gray Gull".
Just a P20 Replica....
The Honor 10 is already drawing strong comparisons to the Huawei P20, mainly due to the focus on AI technology and high-spec cameras. Both phones also share the same HUAWEI Kirin 970 core processor and 4GB RAM storage optoins. Both also feature the same 3,400mAh battery.
Why then, release two simliar phones?
There are minor differences between the two, such as the 12MP/20MP pairing on the P20 compared to the 16MP/24MP pairing on the Honor 10. However, the main reason is the price. The Honor 10 (£399.99) is being pitched as the cheaper alternative to the much loved P20 (£599.99).
With a similar spec, camera and design, the Honor 10 will leave you £200 better off, so it is well worth considering...
As new releases all begin to copy each other, with minimalistic changes, is smartphone innovation dying out?.